Miok Kupakidwa kwa Mowa wa Mkaka by Iris Fan is a highly esteemed winner of the very prestigious 2024 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2024
Miok Kupakidwa kwa Mowa wa Mkaka
by Iris Fan
Client: Miok
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #155700The Design
About Miok Kupakidwa kwa Mowa wa Mkaka
Miok ndi kapangidwe ka kupakidwa kwa mowa wa mkaka wogulitsidwa m'zitini. Chakumwachi chimaphatikiza mkaka wozuna ndi wowawasa pamodzi ndi thovu la mowa, ndipo chili ndi ma probiotics komanso mlingo wochepa wa mowa. Lingaliro la kapangidwe kake ndi kusakaniza. Mozungulira zilembo za Miok zoyandama, mawonekedwe awiri a madzi amaphatikizana kupanga mawonekedwe atsopano. Chilankhulo cha maonekedwe ake ndi cholimba mtima, chachangu komanso chosangalatsa. Chizindikiro cha kampani ndicho chinthu chachikulu pa chitini, kotero kuti mtundu wa katunduyu ndi wosavuta kuzindikira pamsika. Chitini chilichonse chimakhala ndi mamililita 375. Ndondomeko ya kupakidwa imaphatikizapo mabokosi a mphatso, mabokosi otumizira katundu ndi mabokosi onyamulika pogulitsa pa intaneti komanso m'masitolo.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Miok Kupakidwa kwa Mowa wa Mkaka ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Miok Kupakidwa kwa Mowa wa Mkaka akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Miok Kupakidwa kwa Mowa wa Mkaka ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensions & Packaging
- 375mL per can
- Tags
- Mixing, Milk Beer, Packaging, Can, Miok
- Production Technology
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Design Challenge
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Research
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspiration
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Project Duration
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Operation Flow
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Patents
- Copyrights belong to IBEA, 2021
- Team Members
- Iris Fan
- Image Credits
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
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