Delpasand Ndowo ya Tiyi Wakuda by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2025
Delpasand Ndowo ya Tiyi Wakuda
Client: Delpasand
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #156274The Design
About Delpasand Ndowo ya Tiyi Wakuda
Delpasand ndi kapangidwe ka ndowo ya tiyi wakuda. Mtundu uwu umaphatikizapo tiyi wa Ceylon, woperekedwa ngati wonunkhira komanso wachikhalidwe, ndiponso tiyi wa Iran. Mtundu wakuda unasankhidwa ngati mtundu waukulu chifukwa umagwirizana ndi mtundu wa masamba a tiyi ouma. Zithunzi zosalala za mphika wa tiyi ndi munda wa tiyi zikuwonetsa komwe chinthu chilichonse chimachokera. Mlimi, njovu ndi kachisi zimaimira Ceylon, pamene zithunzi za m'minda zimaimira Iran. Mitundu yowala ndi yosiyana imathandiza ogula kusiyanitsa mitundu pa shelufu. Bokosi lililonse limasindikizidwa mwanjira ya offset pa kadibodi ndipo lili ndi zojambulidwa zotupa.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Delpasand Ndowo ya Tiyi Wakuda ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Delpasand Ndowo ya Tiyi Wakuda akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Delpasand Ndowo ya Tiyi Wakuda amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose. - Dimensions & Packaging
- Width 120 mm x Depth 80 mm x Height 200 mm.
- Tags
- Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
- Production Technology
- Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
- Design Challenge
- Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
- Research
- Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
- Inspiration
- A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
- Project Duration
- April - May 2022, Tehran, Iran
- Operation Flow
- To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
- Image Credits
- Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.
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