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Moon and Chess Ntchito Yaikulu: Chotchinga cha Mooncake ndi Chen Di and Sun Sheng

Dizayini ya Moon and Chess Ntchito Yaikulu: Chotchinga cha Mooncake ndi Chen Di and Sun Sheng ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.


ChitsuloMapaketi· 2024

Moon and Chess Ntchito Yaikulu: Chotchinga cha Mooncake

ndi Chen Di and Sun Sheng

Kasitomala: Jiangsu Huani Cultural and Creative Group Co., Ltd.

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

10,320

Mitundu

Kapangidwe

Za Moon and Chess Ntchito Yaikulu: Chotchinga cha Mooncake

Zolemba za Bukhu: Moon and Chess ndi bokosi lamphatso la mooncake lopangidwa chifukwa cha Chikondwerero cha Mid-Autumn. Chotchingacho chimaphatikiza zithunzi kuchokera ku chojambula cha Chitchaina chotchedwa Prosperous Suzhou pamodzi ndi chikhalidwe cha chess. Buluu ndi mtundu waukulu, wothandizidwa ndi lalanje, mizere yosalala ndiponso zolukika zotsatanetsatane. Bokosi lakunja limatambasuka kukhala tebulo, ndipo bokosi lamkati limayikidwa pamwamba kuti likagwiritsidwe ntchito potumizira tiyi. Kutembenuza mmwamba mwa tebulo kumasonyeza bolodi la chess, pamene zidutswa za chess zingayikidwe kuti muchite masewera. Zinthu zobwezerezedwanso komanso chithandizo chotetezera madzi zimachepetsa zinyalala. Bokosilo limayeza masentimita 30 kutalika, 20 mulifupi, ndi 5 kutalika kwake mmwamba.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Moon and Chess Ntchito Yaikulu: Chotchinga cha Mooncake ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Moon and Chess Ntchito Yaikulu: Chotchinga cha Mooncake akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Moon and Chess Ntchito Yaikulu: Chotchinga cha Mooncake amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Miyezo ndi Kuphimba
Length:30cm
Width:20cm
Height:5cm
Zizindikiro
Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Teknoloji Yopangira
Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Vuto la Dizayini
In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Kafukufuku
Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Chilimbikitso
The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Nthawi ya Polojekiti
Time: 20230601-20230920
Address: Suzhou
Mdondomeko ya Ntchito
The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Petensi
none
Mamembala a Gulu
Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Mwini Zithunzi
Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.

Zolipidwa

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