Grumpy Bums Zida Zophikira Makeke za Ana by Angela Spindler is a highly esteemed winner of the very prestigious 2024 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2024
Grumpy Bums Zida Zophikira Makeke za Ana
Client: Depot Creative
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Grumpy Bums Zida Zophikira Makeke za Ana
Bungweyo lidapanga malingaliro a mtundu wa Sweet Victory omwe akufotokoza bwino kwambiri phindu la mtunduwo. Adapanga chinenero cha kupambana. Kuchokera ku dzina lolankhulira lokonzedwa bwino ndi nkhani, adapanga chizindikiro chowoneka chosewera, adajambula zizindikiro za mtundu wa Grumpy Bums ndipo adapanga zonyamulira zinthu ndi zinthu za digito. Ndi miyezo yofunikira ya mtunduyo ya thanzi labwino, umodzi ndi kusakhala ndi vuto la zodetsa, bungweyo lidapanga zonyamulira kuti zikhale zokopa komanso zosangalatsa pogwiritsa ntchito kubweretsa pamodzi mabanja kudzera mu kuphika makeke.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Grumpy Bums Zida Zophikira Makeke za Ana ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Grumpy Bums Zida Zophikira Makeke za Ana akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Grumpy Bums Zida Zophikira Makeke za Ana amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The no-added-sugar kids’ treat that’s satisfyingly sweet.
Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.
Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets - Dimensions & Packaging
- Box dimensions are as follows:
140 x 200 x 35MM - Tags
- HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
- Production Technology
- All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
- Design Challenge
- Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
- Research
- Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.
We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere. - Inspiration
- Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.
Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones. - Project Duration
- The project started in July 2021 and was completed in January 2022 in Sydney Australia
- Operation Flow
- The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
- Team Members
- Creative Director/Designer/Illustrator: Angela Spindler
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