Inheritance Kupakidwa kwa Mowa ndi Easyou Design

Dizayini ya Inheritance Kupakidwa kwa Mowa ndi Easyou Design ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2024

Inheritance Kupakidwa kwa Mowa

ndi Easyou Design

Kasitomala: Easyou brand design

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

31,460

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #158092

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Inheritance Kupakidwa kwa Mowa

Inheritance ndi mapangidwe a kupakidwa kwa mowa wa ku China. Botolo lagalasi lili ndi mawonekedwe osavuta omwe amaphatikiza m'mphepete mozungulira ndi maziko a masikweya, zomwe zikugwirizana ndi lingaliro lachikhalidwe lakuti kumwamba ndi kozungulira ndipo dziko lapansi ndi lamasikweya. Chivindikiro cha botolo chapangidwa ngati chipewa cha Su Dongpo ndipo n'chosavuta kuchigwira ndi kuchitsegula. Zithunzi zisanu ndi chimodzi zimafotokoza nkhani za banja la Su Atatu ndi makhalidwe ogwirizana nawo. Bokosi lakunja lapangidwa ndi makatoni apamwamba okhala ndi zolemba zotumbululuka ndi kupaka kwa UV. Mapangidwewa cholinga chake ndi kuwonetsa cholowa cha chikhalidwe cha China kwa ogula.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Inheritance Kupakidwa kwa Mowa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Inheritance Kupakidwa kwa Mowa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Inheritance Kupakidwa kwa Mowa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Miyezo ndi Kuphimba: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Zizindikiro: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Teknoloji Yopangira: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Vuto la Dizayini: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Kafukufuku: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Chilimbikitso: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Nthawi ya Polojekiti: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Mdondomeko ya Ntchito: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Mamembala a Gulu: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel