Aquetha Kupakidwa kwa Sake by Tacto Inc. is a highly esteemed winner of the very prestigious 2024 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2024
Aquetha Kupakidwa kwa Sake
by Tacto Inc.
Client: Tacto Inc
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
- 31,491
- Verified Award Winner
- Verify Award Status for #158293
The Design
About Aquetha Kupakidwa kwa Sake
Aquetha ndi kapangidwe ka kupakidwa ndi chizindikiro cha malonda ka sake ya ku Japan yosungidwa kwa nthawi yaitali. Botolo lake linapangidwa ndi manja ndi katswiri wa magalasi ndipo linaumbidwa ndi mphamvu ya mphamvu yokoka ya dziko, zomwe zimapatsa maonekedwe ozungulira achilengedwe osonyeza kupita kwa nthawi. Maonekedwe ozungulirawa amathandizanso kuti sake ipitirize kukhwima bwino ikaikidwa m'botolo. Zolemba zowonekera zimapangidwa ndi kusindikiza kwa letterpress kopanda inki kusonyeza khalidwe loyera la kukhwima pa kutentha kwa madzi oundana. Bokosi lakunja losavuta lili ndi mphako pakati pa chivundikiro ndi thupi lake kusonyeza kayendedwe ka nthawi ya kukhwima. Kapangidwe kameneka kamaonetsa sake yosungidwa kwa nthawi yaitali ngati chojambula chaluso osati chinthu chamba.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Aquetha Kupakidwa kwa Sake ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Aquetha Kupakidwa kwa Sake akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Aquetha Kupakidwa kwa Sake ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
- Dimensions & Packaging
- Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm - Tags
- Packaging, Product Design, Website
- Production Technology
- Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.
The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.
A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image. - Design Challenge
- Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
- Inspiration
- Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
- Project Duration
- 2months, Tokyo, Japan
- Operation Flow
- This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
- Team Members
- Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto - Image Credits
- Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
