Dizayini ya Sinten Kuphukusira kwa Khofi ndi Louis Yiu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2024
Sinten Kuphukusira kwa Khofi
ndi Louis Yiu
Kasitomala: SINTEN Coffee Roastery
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #158597Kapangidwe
Za Sinten Kuphukusira kwa Khofi
Vuto la projekiti iyi ya kapangidwe ka phukusi linali kuganizira mmene angaonetsere pa phulusilo zotsatira zomwe Sinten Coffee Roastery imanyada kupereka makasitomala kukoma kwatsopano, kununkhira kwa titengu ta khofi tokazinga. Choncho pofuna kuphatikiza bwino uthenga wa malonda mu chizindikiro chowoneka, wojambulayo adapeza chilimbikitso kuchokera ku malamulo achilengedwe kudzera mu kusanthula ndi kuphulika. Miyeso yabwino yomwe imagwiritsa ntchito khofi wapamwamba kwambiri ikuwonetsedwa ndi mizere, kuwachititsa kuoneka bwino kwambiri.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Sinten Kuphukusira kwa Khofi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Sinten Kuphukusira kwa Khofi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Sinten Kuphukusira kwa Khofi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
- Miyezo ndi Kuphimba
- Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm - Zizindikiro
- Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
- Teknoloji Yopangira
- One color printing. Material: Moisture-proof zipper bag and paper
- Vuto la Dizayini
- The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
- Kafukufuku
- The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
- Chilimbikitso
- The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself. - Nthawi ya Polojekiti
- The project duration is 2 months and is designed in Taipei.
- Mdondomeko ya Ntchito
- In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series. - Petensi
- Copyrights belongs to Sinten Coffee Roastery
- Mamembala a Gulu
- Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
- Mwini Zithunzi
- A.S.M.D. Creations
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
