Xilin Gol Cheese Ntchito Yaikulu: Kulongedza Cheese ndi Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Dizayini ya Xilin Gol Cheese Ntchito Yaikulu: Kulongedza Cheese ndi Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2024

Xilin Gol Cheese Ntchito Yaikulu: Kulongedza Cheese

ndi Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Kasitomala: Xilin Gol League Brand Building Promotion Centre

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

12,808

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #158922

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Xilin Gol Cheese Ntchito Yaikulu: Kulongedza Cheese

Malemba a Bukhu: Xilin Gol Cheese ndi kapangidwe ka kulongedza kwa chinthu cha cheese chochokera ku Xilin Gol Grassland. Bokosi lofanana mbali zonse limatseguka ndi kutsekeka pamwamba ndi pansi. Chophimba chakunja chimapangidwa ndi pepala ndi plastiki chokhala ndi chithunzithunzi chokumbidwa mʼkati chooneka ngati nyumba ya yurt. Masamba owoneka bwino kutsogolo ndi kumbuyo ali ndi zithunzi zojambulidwa za banja la cheese. Zithunzithunzi ndi malemba mbali zonse ziwiri zasindidwa pogwiritsa ntchito njira ya letterpress. Kesi ya mkati imapangidwa ndi pepala lopanda kuwoneka kudzera, lokhala ndi zithunzi za malo a udzu. Kapangidweko kamaphatikiza chikhalidwe cha Mongolia ndi luso lamakono la zithunzithunzi.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Xilin Gol Cheese Ntchito Yaikulu: Kulongedza Cheese ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Xilin Gol Cheese Ntchito Yaikulu: Kulongedza Cheese akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Xilin Gol Cheese Ntchito Yaikulu: Kulongedza Cheese amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Miyezo ndi Kuphimba: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
Zizindikiro: Cheese, Food, Packaging Design, Branding, Products
Teknoloji Yopangira: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Vuto la Dizayini: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Kafukufuku: Interpersonal Design Theory, Anthropomorphic Design
Chilimbikitso: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Nthawi ya Polojekiti: The project was completed in Hangzhou, China, on October 10, 2023.
Mdondomeko ya Ntchito: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Mamembala a Gulu: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
Mwini Zithunzi: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.