Dizayini ya Heti Kudziwitsa Malonda ndi Kupakira ndi Cansu Dagbagli Ferreira ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2024
Heti Kudziwitsa Malonda ndi Kupakira
Kasitomala: Cansu Dagbagli Ferreira
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #158924Kapangidwe
Za Heti Kudziwitsa Malonda ndi Kupakira
Heti, dzina lochokera ku mawu a Dakota otanthauza Nyumba, limapereka zakumwa zomwe zimabweretsa kamvekedwe ka nyumba ndi zokoma zachilengedwe zosakizidwa, kukondwerera zomera zachibadwa za North America. Chidziwitsirochi choyambitsa chinthu chabwino chimapereka gawo la ndalama kuti chithandize anthu a mafuko amakolo. Effortless Wisdom, lingaliro la chidziwitsirochi, limakhala ndi zojambula ndi zokoma zamitundu amakolo, pamodzi ndi maphukusi omwe anauzidwa ndi luso la Dakota la geometric symmetry, zomwe zimasonyeza balalasi ndi mgwirizano. Mapangidwe ake amaphatikiza mitundu imodzi ndi zokometsera zamitundu, kutsindika kuya kwa luso la anthu amakolo m'masiku ano.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Heti Kudziwitsa Malonda ndi Kupakira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Heti Kudziwitsa Malonda ndi Kupakira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Heti Kudziwitsa Malonda ndi Kupakira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Miyezo ndi Kuphimba
- 12 oz can label dimensions are 151 x 195 mm
- Zizindikiro
- native, indigenous, social, infused, drink, illustration
- Teknoloji Yopangira
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Vuto la Dizayini
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Kafukufuku
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Chilimbikitso
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Nthawi ya Polojekiti
- 8 months, 2023-2024, United States and France
- Mdondomeko ya Ntchito
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
