Yihe Dim Sum Kaphuka ka Zinthu ndi Ye Zhang

Dizayini ya Yihe Dim Sum Kaphuka ka Zinthu ndi Ye Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2024

Yihe Dim Sum Kaphuka ka Zinthu

ndi Ye Zhang

Kasitomala: Beijing Jiaotong University

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

15,702

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #159111

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Yihe Dim Sum Kaphuka ka Zinthu

Yihe Dim Sum ndi kaphuka ka zinthu ka mtundu wa zokoma za Beijing wogulitsidwa ku Nyumba ya Summer Palace. Bokosi lakunja lili ndi kukula kwa 230 ndi 230 ndi 60 milimita ndipo limakhala ndi mabokosi anayi ang'onoang'ono a 110 ndi 110 ndi 45 milimita. Malo anayi otchuka a Summer Palace afotokozedwa mwazithunzi kuyimira zokoma zinayi zosiyanasiyana. Zithunzizi zimaphatikiza kamangidwe kachikale ka Chitchaina ndi kalembedwe ka pop art pamodzi ndi zigawo za collage zochokera pazojambula zachikale. Bokosilo limagwiritsa ntchito kusindikiza kwa UV, chosanjika cha pepala, mawu a mbali otsekedwa ndi mkuwa (bronzed), ndiponso m'mbali mwake mwadulidwa mwapadera (die-cut) kuti likhale lolimba komanso losatha mwachangu.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Yihe Dim Sum Kaphuka ka Zinthu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Yihe Dim Sum Kaphuka ka Zinthu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Yihe Dim Sum Kaphuka ka Zinthu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Miyezo ndi Kuphimba: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Zizindikiro: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Teknoloji Yopangira: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Vuto la Dizayini: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Kafukufuku: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Chilimbikitso: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Nthawi ya Polojekiti: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Mdondomeko ya Ntchito: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Petensi: This work is all original images not copyrighted.
Mamembala a Gulu: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Mwini Zithunzi: This work is all original images not copyrighted.