Dizayini ya Green Field Watchmen Kupakidwa kwa Mpunga ndi Peng Guozhi ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2024
Green Field Watchmen Kupakidwa kwa Mpunga
ndi Peng Guozhi
Kasitomala: Peng Guozhi Strategic Packaging Studio
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #159138Kapangidwe
Za Green Field Watchmen Kupakidwa kwa Mpunga
Mapangidwe a kupakidwa kwa mtundu uwu wa mpunga wa chilengedwe alinso ozikika mu kumvetsetsa kwakuya kwa njira zamalonda. Ndi kukula mwachangu kwa chuma cha dziko la China, ogula ku China amayika patsogolo chitetezo ndi kukoma pamene akugula mpunga. Pozindikira kuti mitundu ya mpunga wa chilengedwe imangotsindika za chitetezo popanda kuzindikira kufunika kwakukulu kwa kukoma, gulu lantchito linatcha mtunduwu dzina lakuti Green Field Watchmen. Gululi limatsindika lingaliro logulitsira lakuti mpunga wa chilengedwe ndi wokoma kwambiri, zomwe zikuonekera mu kupangidwa kwa mtundu uwu.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Green Field Watchmen Kupakidwa kwa Mpunga ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Green Field Watchmen Kupakidwa kwa Mpunga akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Green Field Watchmen Kupakidwa kwa Mpunga ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
- Miyezo ndi Kuphimba
- Width 245mm xDepth 90mm x Height 340mm
- Zizindikiro
- Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
- Teknoloji Yopangira
- The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
- Vuto la Dizayini
- Problem:it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight :people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge :how to let customers notice our products at first glance.
Measures:wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity:Among various kinds of rice, the gaze from guardians make the products stand out. - Kafukufuku
- In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
- Chilimbikitso
- The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
- Nthawi ya Polojekiti
- October 2023,launched in Hangzhou, China.
- Mdondomeko ya Ntchito
- The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
- Mamembala a Gulu
- Peng GuoZhi
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.