Randle Madzi a Soda by Bo Yang is a highly esteemed winner of the very prestigious 2024 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

ChitsuloMapaketi· 2024

Randle Madzi a Soda

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

Verify Award Status for #159337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle Madzi a Soda

Luso la kamangidwe ka phukusi likuyimira anthu akusangalala ndi nyimbo pogwiritsa ntchito ma hedifoni. Malondawo amabweretsa kamvekedwe ka mafashoni a achinyamata, thanzi, ndi chisangalalo. Zimagwirizana ndi malingaliro ogula a magulu a achinyamata. Madzi a soda amatha kulinganiza asidi ndi alkalini m'thupi, kukwaniritsa zolinga za thanzi. Kamangidwe ka mapatiinuwo kamaphatikiza matupi ozungulira ndi mitu ya anthuwo, kusonyeza kulinganiza. Luso la Chingerezi la mawu oti Soda, pomwe chilembo cha A chikuthandiza zilembo zitatu zinazi, chikufanana ndi ntchito yolinganiza, yomwe ndi yosangalatsa ndipo imawonetsera bwino lingaliro la kulinganiza kwa asidi ndi besi.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Randle Madzi a Soda ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Randle Madzi a Soda akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Randle Madzi a Soda amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang