Lays Dungeons And Dragons Kupakiza Zakudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2024
Lays Dungeons And Dragons Kupakiza Zakudya
by PepsiCo Design and Innovation
Client: PepsiCo
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #159630The Design
About Lays Dungeons And Dragons Kupakiza Zakudya
Lays Dungeons and Dragons ndi kapangidwe ka kupakiza zakudya kopangidwira mtundu wa ma chips a mbatata. Kupakizako kunatulutsidwa mogwirizana ndi filimu ya 2023 yotchedwa Dungeons and Dragons, Honor Among Thieves, ndipo kunatsagana ndi zida za anthu otchuka pa intaneti. Kapangidwe kameneka kamatengera dziko la nthano la filimuyo. Chithunzi chachikulu cha kampeni iyi ndi The Potato, munthu wodziwika amene amaoneka mu filimuyo komanso ndi mbatata yeniyeni. Mutu wake umagwirizanitsa nkhaniyi ndi mbatata zomwe zimalimidwa m'mafamu oposa 100 ku United States ndi Canada omwe amapereka ma chips.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Lays Dungeons And Dragons Kupakiza Zakudya ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Lays Dungeons And Dragons Kupakiza Zakudya akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Lays Dungeons And Dragons Kupakiza Zakudya ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
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