Dizayini ya Mirinda Plus Restage Ntchito Yoyambirira: Kulongedza Zakumwa ndi PepsiCo Design and Innovation ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2024
Mirinda Plus Restage Ntchito Yoyambirira: Kulongedza Zakumwa
ndi PepsiCo Design and Innovation
Kasitomala: PepsiCo
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #159637Kapangidwe
Za Mirinda Plus Restage Ntchito Yoyambirira: Kulongedza Zakumwa
Mawu a M'buku: Mirinda Plus Restage ndi kapangidwe ka kulongedza kwa soda yokoma ngati zipatso yogulitsidwa mu Egypt. Soda ndicho chakumwa chotchuka kwambiri pa zochitika zapadera ndi misonkhano yachikondwerero mu Egypt, kumene anthu ambiri sakumwa mowa. Mirinda Plus ili ndi soda yokhala ndi kanthu kakang'ono ka jusi, komwe kumagwirizana ndi zochitika zoterezi. Kulongedzaku kumagwiritsa ntchito dongosolo lolimba la chizindikiro chowoneka bwino lomwe cholinga chake ndi kupanga chithunzithunzi cham'mawa komanso madzulo. Kapangidweka kumaika Mirinda Plus ngati mtundu wachikulire kwambiri wa Mirinda, soda yokoma ngati zipatso yodziwika padziko lonse lapansi.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Mirinda Plus Restage Ntchito Yoyambirira: Kulongedza Zakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Mirinda Plus Restage Ntchito Yoyambirira: Kulongedza Zakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Mirinda Plus Restage Ntchito Yoyambirira: Kulongedza Zakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
- Chilimbikitso
- To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
