Pepsi X Spotify Ntchito Yaikulu: Kupaka Katundu wa Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2024
Pepsi X Spotify Ntchito Yaikulu: Kupaka Katundu wa Zakumwa
by PepsiCo Design and Innovation
Client: PepsiCo
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #159644The Design
About Pepsi X Spotify Ntchito Yaikulu: Kupaka Katundu wa Zakumwa
Malemba a Bukhu: Pepsi x Spotify ndi kapangidwe ka gawo lochepa la thini ya zakumwa lopangidwira omvera a ku Egypt. Zojambulazo zimaphatikiza chizindikiro cha maonekedwe a Pepsi ndi Spotify mofanana. Bulu wolimba wa Pepsi wasakanizidwa ndi wobiriwira wowala amene amagawanidwa ndi Spotify komanso gulu la rap ku Egypt. Kumbuyo kumagwiritsa ntchito mapatani a glitch ndi zigawo za pepala lodulidwa pamodzi ndi mawu a nyimbo olembedwa pamanja. Khodi ya QR yosindikizidwa pa thiniyo imalola anthu kumvera nyimbo ya Pepsi yopangidwa kaamba ka kampeni ya cashback. Kachitidwe ka influencer nako kanapangidwa pamodzi ndi thiniyo.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Pepsi X Spotify Ntchito Yaikulu: Kupaka Katundu wa Zakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Pepsi X Spotify Ntchito Yaikulu: Kupaka Katundu wa Zakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Pepsi X Spotify Ntchito Yaikulu: Kupaka Katundu wa Zakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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