Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2024
Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa
by PepsiCo Design and Innovation
Client: PepsiCo
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
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The Design
About Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa
Pepsi Big Football Event LTO ndi kapangidwe ka kupakidwa kwa zakumwa ka nthawi yochepa komwe kanapangidwa chifukwa cha mpikisano waukulu wa mpira wa miyendo womwe unachitikira ku Qatar mu 2022. Kupakidwaku kumaonetsa zithunzi za anthu enieni okonda mpira wa miyendo a mitundu yosiyanasiyana, zosonyeza chisangalalo chachikulu chomwe chimamveka pa masewero. Zithunzizo zinathiridwa masefa a utoto pofuna kukumbutsa chizolowezi cha kujambula nkhope pakati pa othandizira komanso kupereka maonekedwe a luso. Zithunzi zazikulu ndi makanema oyendetsedwa zogwirizana zimapitiriza chilankhulo chomwecho cha zojambula. Cholinga chake ndi kulumikiza mtundu wa katunduyu ndi anthu am'deralo okonda mpira wa miyendo pa nthawi ya chochitikacho.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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