Chilled Milk Zopakira ndi Kazuo Fukushima and Aya Tanaka

Dizayini ya Chilled Milk Zopakira ndi Kazuo Fukushima and Aya Tanaka ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2024

Chilled Milk Zopakira

ndi Kazuo Fukushima and Aya Tanaka

Kasitomala: Meiji China Investment Co.,Ltd.

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

15,555

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #159679

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Chilled Milk Zopakira

Cholinga akazi achiChina achinyamata, mkaka wapamtundu wapamwamba wa sitiroberi wotengedwa m'njira zachiJapan wakhazikitsidwa kuti ukumbukitse zakale. Wopangidwa ndi 50% mkaka wowala, umapereka chilinganizo changwiro cha kukoma ndi kuchita sour kwa anthu azaka 20-39. Mankhwalawa ali ndi zopakira zokongola, zosanyamula mosavuta zomwe zimagwiritsa ntchito chidaliro cha malonda achiJapan. Kapangidwe kake, kokhala ndi maziko oyera ndi zithunzi zenizeni za sitiroberi, cholinga chake ndi kupereka luso labata la munda wa sitiroberi, kuwonetsa kutsitsimuka ndi ulemerero.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Chilled Milk Zopakira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Chilled Milk Zopakira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Chilled Milk Zopakira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Miyezo ndi Kuphimba: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Zizindikiro: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Teknoloji Yopangira: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Vuto la Dizayini: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Kafukufuku: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Chilimbikitso: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Nthawi ya Polojekiti: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Mdondomeko ya Ntchito: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Petensi: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Mamembala a Gulu: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Mwini Zithunzi: Photographer: Zhu Jie