Chilled Milk Carton Bokosi ndi Kazuo Fukushima and Haruka Takeuchi

Dizayini ya Chilled Milk Carton Bokosi ndi Kazuo Fukushima and Haruka Takeuchi ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2024

Chilled Milk Carton Bokosi

ndi Kazuo Fukushima and Haruka Takeuchi

Kasitomala: Meiji China Investment Co.,Ltd.

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

16,548

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #159694

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Chilled Milk Carton Bokosi

Kuti apikisane m'msika wa mkaka wamtengo wapatali ku China, ukadaulo wapadera udapanga mkaka wapamwamba womwe umalunjika akazi azaka 30-50, wosakaniza mkaka wosaphika 100 peresenti ndi ukadaulo wosungitsa michere yathupi kuti ukhale wokoma kwambiri. Pulojekitiyi imasintha mapangidwe a kuphukira kwa mkaka, kuphatikiza luso latsopano ndi khalidwe labwino la ku Japan ndi kukoma kwapamwamba. Mtundu wa pepo wa phukulupo umasonyeza ulemerero, wowonjezedwa ndi woyera ndi golide kuti ukhale wokongola ndiponso wabwino, zomwe zimapangitsa kapangidweyu kukhala kosayiwalika.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Chilled Milk Carton Bokosi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Chilled Milk Carton Bokosi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Chilled Milk Carton Bokosi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Miyezo ndi Kuphimba: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Zizindikiro: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Teknoloji Yopangira: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Vuto la Dizayini: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Kafukufuku: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Chilimbikitso: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Nthawi ya Polojekiti: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Mdondomeko ya Ntchito: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Petensi: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Mamembala a Gulu: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Mwini Zithunzi: Photographer: Zhu Jie