Extra Melty Upgrade Phukusi la Minti by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2024
Extra Melty Upgrade Phukusi la Minti
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
- Verify Award Status for #160786
The Design
About Extra Melty Upgrade Phukusi la Minti
Gulu la mapangidwe linakhazikitsa lingaliro lake pa kusungunuka kwa chipale chofewa, kufanizira mphamvu za mankhwalawa zochepetsa kupsinjika mtima. Linapemphidwa kuti lisunge zinthu zodziwika za brand monga logo ya EXTRA ndi swoosh, choncho gulu la mapangidwe linasanduliza mawonekedwe a swoosh kukhala njira ya skiing kuti lipange malo omwe munthu wa cartoon angakondwere, kugwirizana ndi mutuwo. Zikuwonekera kuti zipatsozi zinachita zoposa kungowonetsa kununkhira, koma zinali snowboard yowoneka bwino, yomwe inamaliza nkhaniyi. Cholinga chake n'chakuti nthawi yolawa minti imabweretsa chokumana nacho chofanana ndi skiing m'kamwa komanso m'maganizo a ogula.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Extra Melty Upgrade Phukusi la Minti ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Extra Melty Upgrade Phukusi la Minti akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Extra Melty Upgrade Phukusi la Minti amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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