Dizayini ya Passion Fruit Mowa ndi Jin Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2024

Passion Fruit Mowa

ndi Jin Zhang

Kasitomala: Wuhan Sanbu Brand Design

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

14,789

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #161420

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Passion Fruit Mowa

2024 ndi Chaka cha Dragoni ku China. Dzina la malonda a mowa uwu limatchedwa "Golden Dragon Spring", choncho wopanga adapanga chithunzi cha "dragoni" choyimira mzimu wa malonda ndi mzimu wa China, chomwe chimakhala chinthu chofunika kwambiri chowoneka pa paketi iyi. Panthawi yomweyo, uwu ndi mowa wopangidwa mwaluso wokhala ndi kukoma kwa chipatso cha passion. Wopanga wagwiritsa ntchito nthambi ndi masamba a chipatso cha passion, komanso ngala za tirigu ndi hops zofunika kwambiri popanga mowa, kupanga chithunzi chokhala ndi moyo, kusonyeza kukoma kozizwitsa kwa chipatso cha passion.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Passion Fruit Mowa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Passion Fruit Mowa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Passion Fruit Mowa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Miyezo ndi Kuphimba: height 250mm x diameter 80mm
Zizindikiro: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Teknoloji Yopangira: The bottle is made of iron
Vuto la Dizayini: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Kafukufuku: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Chilimbikitso: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Nthawi ya Polojekiti: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Mdondomeko ya Ntchito: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Petensi: InBev jinlongquan beer (Hubei) Co., Ltd
Mamembala a Gulu: Designer: Jin Zhang
illustration: Jin Zhang