Bronze Mapaketi · 2024
Guotai Longjiu Zuncang Ntchito Yaikulu: Kulongedza kwa Baijiu
by Ying Song Brand Design Shenzhen Co., Ltd
- Mphoto ya Bronze ya A' Design Award 2024 in Mapaketi
- CLIENT: Guizhou Guotai Liquor Group Co., Ltd.
- Estimated Number of Design Views: 20,802
- Verification code 3F700020ED · Verify this award
Colors
About Guotai Longjiu Zuncang Ntchito Yaikulu: Kulongedza kwa Baijiu
Malemba a Bukhu: Guotai Longjiu Zuncang ndi kapangidwe ka kulongedza kwa baijiu wapamwamba wochokera ku China, wopangidwa m'dera la Mtsinje wa Chishui. Chithunzi chagolide chapakati chimakumbutsa za Mtsinje wa Chishui ukudutsa pa Chigwa cha Yunnan-Guizhou pamodzi ndi chinjoka chikuyenda mumitambo. Botolo la dothi lopangidwa ndi moto lili ndi mawonekedwe ngati chidindo chamwambo cha jade chachifumu ndipo limatsekedwa ndi chivindikiro chachitsulo kuchokera pamwamba. Nsalu yotchedwa Brocade, yomwe ndi nsalu yachikhalidwe ya ku China yolukidwa, ndiyo imapanga chikwangwani ndipo imakumbutsa za nsalu ya mikanjo yachifumu ya chinjoka. Mizere ya chinjoka yojambulidwa ndi dzanja idasandulizidwa kukhala data ya madontho kuti igwiritsidwe ntchito pa makina olukira nsalu. Botolo lili ndi kukula kwa mamilimita 90 kwa 90 kwa 215.
About the Mphoto ya Bronze ya A' Design Award
Guotai Longjiu Zuncang Ntchito Yaikulu: Kulongedza kwa Baijiu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Guotai Longjiu Zuncang Ntchito Yaikulu: Kulongedza kwa Baijiu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Guotai Longjiu Zuncang Ntchito Yaikulu: Kulongedza kwa Baijiu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Press Kit
- Unique Properties
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Dimensions & Packaging
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Design Challenge
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Research
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Inspiration
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Project Duration
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Operation Flow
- Bottle with metal cap from top
- Image Credits
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
