West Lake Beer Kupakidwa kwa Mowa by China Resources Snow Breweries

West Lake Beer Kupakidwa kwa Mowa by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2025

West Lake Beer Kupakidwa kwa Mowa

by China Resources Snow Breweries

Client: China Resources Snow Breweries

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

Verify Award Status for #163374

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About West Lake Beer Kupakidwa kwa Mowa

West Lake Beer ndi mapangidwe a kupakidwa kwa mowa wa m'mabotolo. Mapangidwewa amatengera zokongola za nyanja ya West Lake ku Hangzhou, pomasulira Mlatho Wosweka (Broken Bridge) ndi Maiwe Atatu Owonetsera Mwezi (Three Ponds Mirroring the Moon) monga zizindikiro zowoneka mwachidule. Kalembedwe ka zilembo kakuphatikiza mtundu wa seal script ndi kalembedwe ka calligraphy ka nthawi ya Ufumu wa Song. Bokosi lakunja lamalizidwa ndi kudindidwa kwa golide ndi filimu yosanyezimira kuti likhale losalala pokhudza. Botolo lapangidwa ndi galasi lobiriwira lapamwamba, lomwe limachepetsa kuwala kwa ultraviolet ndipo limathandiza kusunga kukoma kwa mowa. Nsanja za miyala zowonetsedwa pa botolo zikusonyeza mphamvu ya kukoma kulikonse.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

West Lake Beer Kupakidwa kwa Mowa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. West Lake Beer Kupakidwa kwa Mowa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. West Lake Beer Kupakidwa kwa Mowa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Dimensions & Packaging: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Tags: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Production Technology: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Design Challenge: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Research: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspiration: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Project Duration: The project was designed and developed in December 2022 in Beijing.
Operation Flow: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Team Members: Qiguang Li, Celine Zhou, Xiaowei He