Iced Hop Gin Kupakira by Michael Held is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2025

Iced Hop Gin Kupakira

by Michael Held

Client: Michael Held

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Iced Hop Gin Kupakira

Kununkhira kwa gin, kopangidwa mwa kulowetsera hopo ndi pepaminti, kumawonetsedwa mu chizindikiritso chake chowonekera. Cone ya hopo youndana yophatikizidwa ndi kadzidzi woyang'ana molunjika kukagwira mzimu wotsitsimuka ndi wozizira wa chakumwacho. Kutsogolera kwa minthi kumawonetsedwa mu kupakira kwakunja mwa mitundu ya buluu ndi maluwa a chisanu opangidwa mwaluso. Mutu wozizira ndi woyera uwu ukupitirira mu botolo la galasi lowundana, pomwe chizindikiro cha chitsulo chimalimbikitsa chiwonetsero choundana. Mapangidwe a chisanu ndi zokongoletsa za chipale chofewa zimakwezedwa pamwamba, kukhazikitsa mutu watsopano. Chinthu chilichonse chimathandizira khalidwe lotsitsimutsa la gin.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Iced Hop Gin Kupakira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Iced Hop Gin Kupakira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Iced Hop Gin Kupakira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Dimensions & Packaging: 72 mm x 72 mm x 193 mm
Tags: Gin, Infused, iced, owl, hop,
Production Technology: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Design Challenge: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Research: Not applicable
Inspiration: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Project Duration: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Operation Flow: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Team Members: Michael Held
Image Credits: Images: Photographer tm studios visuelle medien GmbH, 2024.