Piernas Largas Ntchito Yaikulu: Kulongedza Waini by Ian Wallace

Piernas Largas Ntchito Yaikulu: Kulongedza Waini by Ian Wallace is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2025

Piernas Largas Ntchito Yaikulu: Kulongedza Waini

by Ian Wallace

Client: Piernas Largas

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Piernas Largas Ntchito Yaikulu: Kulongedza Waini

Mawu a M'buku: Piernas Largas ndi kapangidwe ka kulongedza kwa mtundu wa waini zinayi. Botolo lililonse limakhala ndi dzina lake, lingaliro lake ndi chithunzi chake, chomwe chimauziridwa ndi anthu ndi zochitika zomwe achinyamata a ku Chile amazidziwa bwino. Zojambula zokongoletsedwa ndi mitundu zimafuna kuyambitsa nkhani ndikupangitsa botolo kukhala chinthu chachikulu pamisonkhano ya chikondwerero. Botolo lililonse la magalasi limakhala ndi 750 ml, ndi mulitali wa 300 mm, ndipo limalemera 710 g. Zojambulazo zimayikidwa pogwiritsa ntchito chophimba cholimba chomwe chimafinya ndi kutentha, chomwe chimatha kupirira kuzizira kwa mafiriji. Cholinga ndikupereka njira yosangalatsa yosiyana ndi mmene waini imasonyezedwa mwachizolowezi.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Piernas Largas Ntchito Yaikulu: Kulongedza Waini ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Piernas Largas Ntchito Yaikulu: Kulongedza Waini akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Piernas Largas Ntchito Yaikulu: Kulongedza Waini amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Dimensions & Packaging: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Tags: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Production Technology: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Design Challenge: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Research: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inspiration: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Project Duration: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Operation Flow: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Team Members: Freelance Designer: Ian Wallace
Image Credits: Images: Ian Wallace