Dizayini ya To Meet Mapangidwe a Ziphimba za Apulo ndi Ziqiong Li ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2025
To Meet Mapangidwe a Ziphimba za Apulo
ndi Ziqiong Li
Kasitomala: ONE DESIGN Brand Co., Ltd
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #163720Kapangidwe
Za To Meet Mapangidwe a Ziphimba za Apulo
Mapangidwe awa amagwiritsa ntchito zokongola zachepera ndi mitundu yowala. Apulo waukulu kwambiri wokhala chizindikiro cha chophimba cha mankhwalawo umapanga chithunzi chowoneka bwino kwambiri. Khalidwe lapadera ili limapangitsa kuti chophimbacho chiwonekere bwino paliwonse pomwe chili, zomwe zimathandiza ogula kuti azindikire mankhwalawo mosavuta pambuyo pake. Zomwezinso zimapanga chithunzi chowonekera cha dzina lamalonda, kukulitsa kudziwika kwa dzina lamalonda ndikukwaniritsa cholinga cha malonda kuti anthu azikumbukira bwino kudzera mu kuwonetsa mobwerezabwereza.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
To Meet Mapangidwe a Ziphimba za Apulo ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. To Meet Mapangidwe a Ziphimba za Apulo akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. To Meet Mapangidwe a Ziphimba za Apulo ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
- Miyezo ndi Kuphimba
- 350mm*350mm*120mm
- Zizindikiro
- Brand identity, super symbols, creativity, interaction
- Teknoloji Yopangira
- Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper. - Kafukufuku
- This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers. - Chilimbikitso
- Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
- Nthawi ya Polojekiti
- The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
- Mdondomeko ya Ntchito
- Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
- Mamembala a Gulu
- Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
