Adam And Eve Kupakira Chakudya ndi Antonia Skaraki

Dizayini ya Adam And Eve Kupakira Chakudya ndi Antonia Skaraki ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2025

Adam And Eve Kupakira Chakudya

ndi Antonia Skaraki

Kasitomala: A|S Strategy, Branding & Communication

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

29,396

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #163788

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Adam And Eve Kupakira Chakudya

Paketi ili imasakaniza bwino kunena nkhani, luso, ndi chikhalidwe. Yalimbikitsidwa ndi nkhani ya m'Baibulo ndi Odyssey ya Homer, imalemekeza mwambo wakale wa kuumitsa nkhuyu padzuwa. Zithunzi zakale za zomera zimapereka chidziwikire cha kufufuza ndi kupeza, kuphatikiza luso ndi sayansi potsata mabuku a ofufuza akale. Kapangidwe kake kakondwerera madalitso a chilengedwe ndi luso la anthu, kupanga kulumikizana kwamphamvu pakati pa mbiri, cholowa, ndi luso la kusunga. Paketi iyi imasintha chipatso chosavuta kukhala nkhani ya chidwi, luso, ndi chikhalidwe.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Adam And Eve Kupakira Chakudya ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Adam And Eve Kupakira Chakudya akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Adam And Eve Kupakira Chakudya ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Miyezo ndi Kuphimba: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Zizindikiro: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Teknoloji Yopangira: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Vuto la Dizayini: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Kafukufuku: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Chilimbikitso: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Nthawi ya Polojekiti: The project started in January and finished in August. It hit the US markets in September.
Mdondomeko ya Ntchito: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.