Stickman Chizindikiro cha Zizindikiro za Kampani ndi Yitian Zeng

Dizayini ya Stickman Chizindikiro cha Zizindikiro za Kampani ndi Yitian Zeng ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2025

Stickman Chizindikiro cha Zizindikiro za Kampani

ndi Yitian Zeng

Kasitomala: Stickman

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

10,316

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #164180

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Stickman Chizindikiro cha Zizindikiro za Kampani

Stickman ndi chizindikiro cha kampani chomwe chinapangidwa kwa sitolo ya tiyi wa bubble ku Kansas City. Chizindikirochi chimachokera pa chithunzi cha munthu wachifundo amene amaimira zinthu ziwiri zazikulu zomwe sitoloyi imagulitsa, tiyi wa bubble ndi zakudya za pa nsonga za mtengo. Ntchito yojambulayi inapangidwa pogwiritsa ntchito zithunzi za digito ndi zojambula za vector, kotero kuti kapangidweko kangathe kukulitsidwa popanda kutaya ubwino wake. Stickman amawoneka pa mbendera, chikwangwani chowunikira, zovala zoteteza, makatani, makapu, zopondapo ndi machalitso onyamula zinthu, opangidwa ndi zitsulo, nsalu ndi polypropylene. Cholinga chake ndi kupereka maonekedwe achifundo ndi olandirira kwa alendo a misinkhu yonse.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Stickman Chizindikiro cha Zizindikiro za Kampani ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Stickman Chizindikiro cha Zizindikiro za Kampani akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Stickman Chizindikiro cha Zizindikiro za Kampani amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Miyezo ndi Kuphimba: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Zizindikiro: branding, shop, packaging design, illustration
Teknoloji Yopangira: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Vuto la Dizayini: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Kafukufuku: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Chilimbikitso: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Nthawi ya Polojekiti: The project was done within 8 months and was launched officially in May 2024.
Mdondomeko ya Ntchito: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Mwini Zithunzi: Image: Yitian Zeng, 2024.