Dizayini ya Colorful Zhangzhou Kupanga Zovala za Katundu wa Mtundu wa Malonda ndi Yangchao Wu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2025
Colorful Zhangzhou Kupanga Zovala za Katundu wa Mtundu wa Malonda
ndi Yangchao Wu
Kasitomala: Yangchao Wu
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #164285Kapangidwe
Za Colorful Zhangzhou Kupanga Zovala za Katundu wa Mtundu wa Malonda
Colorful Zhangzhou ndi dongosolo la kupanga zovala ndi chizindikiro lopangidwira mtundu wa malonda wa mzinda. Kapangidwe kameneka kakuphatikizapo dongosolo la chizindikiro chowoneka ndi maso, zovala za mphatso, malo a zochitika a maso ndi maso komanso nsanja ya pa intaneti ya ntchito za moyo wa tsiku ndi tsiku. Mtundu wofiira ndi duwa la daffodil ndizo zithunzi zazikulu zomwe zagwiritsidwa ntchito, potengera mbiri ya komweko, miyambo ndi zojambula za nyumba. Mitu yosiyanasiyana yapangidwa pa zinthu monga makeke a mwezi (mooncakes), tiyi ndi zokumbutsa. Bokosi lililonse lili ndi mulifupi wa mamilimita 260, kuya kwa mamilimita 260 ndi kutalika kwa mamilimita 140. Nyumba za zovala zatsopano zimathandiza kuteteza katundu panthawi yonyamula, ndipo zipangizo zosawononga chilengedwe zagwiritsidwa ntchito.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Colorful Zhangzhou Kupanga Zovala za Katundu wa Mtundu wa Malonda ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Colorful Zhangzhou Kupanga Zovala za Katundu wa Mtundu wa Malonda akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Colorful Zhangzhou Kupanga Zovala za Katundu wa Mtundu wa Malonda ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
- Miyezo ndi Kuphimba
- Width 260 mm x Depth 260 mm x Height 140 mm
- Zizindikiro
- Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
- Teknoloji Yopangira
- The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
- Vuto la Dizayini
- This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
- Kafukufuku
- A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
- Chilimbikitso
- The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
- Nthawi ya Polojekiti
- The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
- Mdondomeko ya Ntchito
- Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
- Mamembala a Gulu
- Chief Designer: Yangchao Wu
- Mwini Zithunzi
- Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
