Zaku Naguwashi Series Sake ya ku Japan by Yasushi Uemura is a highly esteemed winner of the very prestigious 2025 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2025
Zaku Naguwashi Series Sake ya ku Japan
Client: Shimizu Seizaburo Shoten Ltd.
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
- 1,721,442
- Verified Award Winner
- Verify Award Status for #164565
The Design
About Zaku Naguwashi Series Sake ya ku Japan
Iyi ndi sake yapamwamba kwambiri yopangidwa makamaka kwa malo odyera apamwamba a m'mayiko ena, ndi cholinga choti ikhale yomwe ingasankhidwe pa mndandanda wa vinyo ngati chimodzi mwa zosankha pa kugwirizanitsa ndi chakudya. Vuto la kapangidwe kake linali kuwonetsa bwino chizindikiro chapadera cha Chijapani. Kapangidweyu kanatengera zizindikiro zachikhalidwe za ku Japan monga shide, zolemekeza za mapepala opatulika zomwe zimagwiritsidwa ntchito m'malo opatulika kusonyeza malire a zaumlungu, ndi origata, luso la mwambo la kupinda mapepala. Zinthu zimenezi zikuwonetsa bwino osati mawonekedwe awo okha koma kuti zauzimu zakuya ndi mzimu weniweni wa anthu a ku Japan.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Zaku Naguwashi Series Sake ya ku Japan ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Zaku Naguwashi Series Sake ya ku Japan akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Zaku Naguwashi Series Sake ya ku Japan amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
- Dimensions & Packaging
- Grass Bottle 750ml:
Height 335mm, Diameter 80mm - Tags
- Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
- Production Technology
- In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
- Design Challenge
- Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
- Research
- In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
- Inspiration
- The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
- Project Duration
- This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
- Operation Flow
- It is mainly served in restaurants in Europe and the United States that serve sake.
By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.
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