Kinokomeshi Phukusi by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2025

Kinokomeshi Phukusi

by Kikumi Yoshida

Client: Taiai Co.

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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Colors

The Design

About Kinokomeshi Phukusi

Seti iyi ya kamameshi imapereka mwayi wodyera kunja m'chilengedwe, kukuthandizani kusangalala ndi kukoma kwa bowa. Phukusiyo lili ndi chithunzi cha mapiri a chigawo cha Ehime Prefecture, ndi chidindo cha golide wopyapyala pa logo yake kuti ikhale yokongola kwambiri. Mitundu yake yowala, yotengedwa kuchokera ku zida za kunja, imawonekera bwino m'malo achilengedwe. Bokosi lolimbali limatha kunyamula kulemera kwa mpunga ndi msuzi, ndikuonetsetsa kulimba kwake poyenda nawo. Kapangidwe kake kamalumikiza kugwiritsa ntchito bwino ndi kulumikizana kwakukulu ndi chilengedwe, kupangitsa kuti setiyo ikhale yabwino kwa anthu okonda kukhala m'chilengedwe amene akufuna chosavuta komanso luso labwino.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Kinokomeshi Phukusi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Kinokomeshi Phukusi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Kinokomeshi Phukusi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature.
Dimensions & Packaging: 130 mm (W) x 35 mm (D) x 200 mm (H)
Tags: Kamameshi, Japanese food, package design, Japanese food
Production Technology: We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production.
Design Challenge: It was challenging to present a familiar and rustic-looking mushroom in a stylish new design.
Research: We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market.
Inspiration: The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal.
Project Duration: The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category.
Operation Flow: This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023.