Fabrika Coffee Zokutira by Eugene Wysota and Helen Trophimova is a highly esteemed winner of the very prestigious 2025 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2025
Fabrika Coffee Zokutira
by Eugene Wysota and Helen Trophimova
Client: Shokoladnitsa
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Fabrika Coffee Zokutira
Mbali yodziwika kwambiri ya chokutiracho ndi zenera lodulidwa lopangidwa ngati masamba a chigaya cha khofi cha logo. Gawo ili la kapangidwe limalola kuti mabala a khofi awonekere, n'kupereka mawonetsero apadera omwe akuwonetsa ubwino wachibadwa wa mankhwalawa. Mitundu yosankhidwa mwatsatanetsatane imasiyanitsa mitundu yosakaniza ya khofi ndipo imawonjezera kukongola kwa chokutiracho pa shelefu. Kusanjika kwa mawu kwapangidwa kuti kupereke chidziwitso chomveka bwino ndi chachidule pa mlingo wa kukazinga, mafotokozedwe a kukoma, ndi kuchokera kwake, ndipo zonse zikusunga mawonekedwe oyera ndi osavuta.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Fabrika Coffee Zokutira ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Fabrika Coffee Zokutira akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Fabrika Coffee Zokutira ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
- Dimensions & Packaging
- The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
- Tags
- coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
- Production Technology
- The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
- Design Challenge
- The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
- Research
- The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
- Inspiration
- The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
- Project Duration
- The project started in January 2022 in Moscow and was completed in May 2022
- Operation Flow
- The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
- Patents
- Trademark by Shokoladnitsa LLC.
- Team Members
- W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova - Image Credits
- mockups by Creatsy
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