Dizayini ya Brown Brothers Limited Edition Ntchito Yaikulu: Kachikwama ka Botolo la Vinyo ndi Yiqi Tang and Zona Yuechen Guan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2025
Brown Brothers Limited Edition Ntchito Yaikulu: Kachikwama ka Botolo la Vinyo
ndi Yiqi Tang and Zona Yuechen Guan
Kasitomala: Brown Brothers
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #164761Kapangidwe
Za Brown Brothers Limited Edition Ntchito Yaikulu: Kachikwama ka Botolo la Vinyo
Malemba a Bukhu: Brown Brothers Limited Edition ndi kachikwama kopangidwa ka vinyo wa moscato wamatuwa wokhala ndi kukoma kwa zipatso. Mtundu uwu uli ndi mitundu itatu yoyimira m'mawa, madzulo ndi usiku wapakati. Inki yonunkhira imayikidwa pa mtundu uliwonse, kotero kununkhira kogwirizana ndi nthawi yosankhidwa kumatulutsidwa. Mitundu yowala ndi zithunzithunzi zamoyo zimakumbutsa phwando la chilimwe cha kutentha komanso lingaliro la kukumananso. Botolo ndi lokulirapo la 750 ml lopangidwa ndi galasi lobwezerezedwanso ndipo lasindikizidwa ndi zithunzi zapamwamba zolimba. Cholinga chinali kupanga kachikwama kokopa maso ndi mphuno zomwe.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Brown Brothers Limited Edition Ntchito Yaikulu: Kachikwama ka Botolo la Vinyo ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Brown Brothers Limited Edition Ntchito Yaikulu: Kachikwama ka Botolo la Vinyo akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Brown Brothers Limited Edition Ntchito Yaikulu: Kachikwama ka Botolo la Vinyo amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Miyezo ndi Kuphimba
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Zizindikiro
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- Teknoloji Yopangira
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Vuto la Dizayini
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Kafukufuku
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Chilimbikitso
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Nthawi ya Polojekiti
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Mdondomeko ya Ntchito
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Mamembala a Gulu
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - Mwini Zithunzi
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
