Panpan Bokosi la Mphatso by Wu Yao is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2025
Panpan Bokosi la Mphatso
by Wu Yao
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
- 12,676
- Verified Award Winner
- Verify Award Status for #165767
The Design
About Panpan Bokosi la Mphatso
Panpan ndi bokosi la mphatso la mtundu wapadera lopangidwa kuti lizinyamula zinthu za mtundu wa kampani ndi mphatso zosankhidwa. Mawonekedwe akunja amatengera bokosi lakale la chakudya la ku China, pamene zokongoletsera zimatsatira kalembedwe ka Chinoiserie kamene kanali kotchuka ku Europe m'zaka za zana la 18. Malo odziwika bwino a ku China ndi ku France amaphatikizidwa ndi chizindikiro cha mtunduwo m'zithunzi zosindikizidwa mwa kutentha. Bokosilo lapangidwa ndi khatibodi, lokhala ndi mbale zachitsulo kutsogolo ndi kumbuyo. Zolembedwa za tirigu mbali zake ndi za nsungwi mkati mwake zapangidwa mwa kutuluka pogwiritsa ntchito pepala lagolide. Chivindikiro chosinthika chimatsekedwa ndi ma magineti.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Panpan Bokosi la Mphatso ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Panpan Bokosi la Mphatso akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Panpan Bokosi la Mphatso amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
- Dimensions & Packaging
- 105mm x 245mm x 335mm
- Tags
- Panpan, Packaging Design, Limited, Gift Box
- Production Technology
- The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
- Design Challenge
- As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
- Research
- This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
- Inspiration
- The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
- Project Duration
- The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
- Operation Flow
- The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
- Team Members
- Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie
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