Pass Train Phukusi la Mphatso la Chifuniro by Jiwon Jung

Pass Train Phukusi la Mphatso la Chifuniro by Jiwon Jung is a highly esteemed winner of the very prestigious 2025 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

ChitsuloMapaketi· 2025

Pass Train Phukusi la Mphatso la Chifuniro

by Jiwon Jung

Client: Hongik University

Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

Verify Award Status for #167598

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pass Train Phukusi la Mphatso la Chifuniro

Pass Train ndi kapangidwe ka phukusi lokhala ndi dongosolo losimikizika lopangidwa motsanzira sitima, loimira kulimbikira ndi kuliyoyima patsogolo. Phukusi la Injini (Paketi Yapadera) lili ndi chimbudzi chokwezeka, lomwe likuwonetsa chidwi ndi cholinga chaukulu. Phukusi la Galimoto ya Okwera likuwonjezera mawonekedwe a sitima, kuwonjezera kamvekedwe ndi kupitirira. Phukusi la Terminal, lakuda, likuwonetsa malo omaliza ndi cholinga chomwe chakwaniritsidwa. Paketi Yapadera ya Nsanjika Ziwiri imaliza seti yonseyi monga bokosi lapamwamba kwambiri lomwe limakondwerera kupambana. Pamodzi, zigawo izi zimapanga zokumana nazo za mphatso yonena nkhani yomwe ikugwirizanitsa ulendo ndi zokwaniritsidwa.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Pass Train Phukusi la Mphatso la Chifuniro ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Pass Train Phukusi la Mphatso la Chifuniro akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Pass Train Phukusi la Mphatso la Chifuniro amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Dimensions & Packaging: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Tags: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Production Technology: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Design Challenge: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Research: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Inspiration: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Project Duration: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Operation Flow: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Patents: This work is all original images not copyrighted.
Team Members: Design Director : Jiwon Jung
Image Credits: This work is all original images not copyrighted.