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Kanade Japanese Ntchito Yaikulu: Kulongedza by Yuko Takagi

Kanade Japanese Ntchito Yaikulu: Kulongedza by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.


SilivaMapaketi· 2025

Kanade Japanese Ntchito Yaikulu: Kulongedza

by Yuko Takagi

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

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The Design

About Kanade Japanese Ntchito Yaikulu: Kulongedza

Mawu a M'buku: Kapangidwe ka kalongedwe ka Kanade, mowa wapamwamba wa ku Japan wopangidwa mwaluso, umatengera ku maonekedwe achikhalidwe kuti uwonetse kukoma kwabwino ndi kwachilengedwe kwa chinthucho. Kolimbikitsidwa ndi lingaliro la mgwirizano, kapangidweka kamagwiritsa ntchito pepala lapadera la washi lokhala ndi ulusi wonyezimira, kupanga kusiyana pakati pa kuwala kofatsa ndi kunyezimira kochepa kuti pakhale kumva kwa manja ndi kwaukatswiri. Zithunzi za utoto wamadzi ndi kalembedwe ka manja zimalimbikitsa maonekedwe opangidwa ndi manja, pomwe kalembedwe ka zilembo kapadera kamawonjezera chidziwitso chamakono komabe chozikika mu chikhalidwe. Zotsatira zake ndi kalongedwe kamene kamalumikiza chikhalidwe ndi malingaliro amakono kuti kakhale kokopa padziko lonse lapansi.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Kanade Japanese Ntchito Yaikulu: Kulongedza ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Kanade Japanese Ntchito Yaikulu: Kulongedza akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Kanade Japanese Ntchito Yaikulu: Kulongedza ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging
700ml
Tags
#packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology
The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge
Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research
We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration
The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration
1 year, Tokyo
Operation Flow
Consumed neat, on the rocks, or in cocktails.
Patents
Yuko Takagi
Image Credits
Yuko Takagi

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