Moutai Shengyue Flying Fairy Kupakika kwa Mowa Wamphamvu by Ying Song Brand Design Shenzhen Co, Ltd is a highly esteemed winner of the very prestigious 2025 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2025
Moutai Shengyue Flying Fairy Kupakika kwa Mowa Wamphamvu
by Ying Song Brand Design Shenzhen Co, Ltd
Client: Kweichow Moutai Co.,Ltd.
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
- 132,493
- Verified Award Winner
- Verify Award Status for #169249
The Design
About Moutai Shengyue Flying Fairy Kupakika kwa Mowa Wamphamvu
Moutai Shengyue Flying Fairy ndi kapangidwe ka chikwama chojambulidwa cha mowa wa baijiu wa ku China. Kapangidweka kanatengera zithunzi za Angelo Owuluka zojambulidwa m'zithunzi zapakhoma za Dunhuang, makamaka mulungu wa nyimbo wa mu Phanga la 401 la Mapanga a Mogao, amene akuwonetsedwa atagwira chipangizo cha nyimbo cha sheng ali ndi kaimidwe kokongola. Mtundu waukulu ndi wofiira wa nsalu ya crimson yarn, mtundu wachikhalidwe wa ku China, ndipo zojambula za chivindikiro cha botolo chachitsulo zinapangidwa ndi njira yachikhalidwe ya enamel. Bokosi limatseguka kuchokera kumbali yakumanja ndipo mkati mwake muli kapangidwe ka magawo awiri okhala ndi mawonekedwe a mitambo. Zonsezi zili ndi miyeso ya 140 ndi 105 ndi 280 mamilimita ndipo zimagwiritsa ntchito mapepala, zoumba za dothi ndi zitsulo.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Moutai Shengyue Flying Fairy Kupakika kwa Mowa Wamphamvu ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Moutai Shengyue Flying Fairy Kupakika kwa Mowa Wamphamvu akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Moutai Shengyue Flying Fairy Kupakika kwa Mowa Wamphamvu amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Dimensions & Packaging
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Research
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Inspiration
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Team Members
- Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li - Image Credits
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
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