Doritos Fiera Preta 2024 Kupakidwa kwa Zakudya Zamasana by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2025
Doritos Fiera Preta 2024 Kupakidwa kwa Zakudya Zamasana
by PepsiCo Design and Innovation
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
- Verify Award Status for #169601
The Design
About Doritos Fiera Preta 2024 Kupakidwa kwa Zakudya Zamasana
Doritos Fiera Preta 2024 ndi mndandanda wa kupakidwa kwa zakudya zamasana wapadera wopangidwa kwa Feira Preta, chochitika chachikulu kwambiri cha chikhalidwe cha anthu akuda ku Latin America. Feira Preta inayamba ngati malonda zaka 16 zapitazo ndipo inakula kukhala chikondwerero cha masiku atatu pomwe katundu weniweni ndi wophiphiritsa amasinthanitsidwa, mizu imasungidwa ndipo nzeru zimaperekedwa kuchokera ku mbadwo wina kupita ku wina. Zojambula za kupakidwa zinapangidwa ndi ojambula atatu ochokera ku Preta Comics, ntchito ya Feira Preta Institute yomwe imalimbikitsa ojambula akuda a m'deralo. Kapangidwe kameneka kakufuna kukweza mawu omwe nthawi zambiri samamveka.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Doritos Fiera Preta 2024 Kupakidwa kwa Zakudya Zamasana ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Doritos Fiera Preta 2024 Kupakidwa kwa Zakudya Zamasana akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Doritos Fiera Preta 2024 Kupakidwa kwa Zakudya Zamasana ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.
- Inspiration
- As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.
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