Pepsi Electric 2024 Chida cha Otsatsa Malonda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2025
Pepsi Electric 2024 Chida cha Otsatsa Malonda
by PepsiCo Design and Innovation
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Pepsi Electric 2024 Chida cha Otsatsa Malonda
Pepsi Electric 2024 ndi chida cha otsatsa malonda chopangidwira kukhazikitsidwa kwa cola yopanda shuga ya nthawi yochepa. Chidachi chikuyimira chizindikiro chatsopano cha Pepsi ndi ndondomeko yatsopano yamawonekedwe, kusintha koyamba kwa chizindikiro cha Pepsi globe m'zaka 14, komanso chikondwerero cha zaka 125 za mtunduwu. Kapangidwe kake kakuyang'ana pa Pepsi globe ndi pulse, zoperekedwa m'bokosi lapadera lokhala ndi chizindikiro chowala. Chizindikirochi chikuwonetsa mtundu wabuluu wonyezimira wa chakumwacho. Mitundu yakuda ndi yabuluu ikutsatira ndondomeko yatsopano ya mtunduwu ndipo ikuthandizira kukhazikitsidwa kwa mankhwalawa pamsika.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Pepsi Electric 2024 Chida cha Otsatsa Malonda ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Pepsi Electric 2024 Chida cha Otsatsa Malonda akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Pepsi Electric 2024 Chida cha Otsatsa Malonda amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
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