Abra Mode Katundu wa Ma Pantyhose by Sajad Izadi

Abra Mode Katundu wa Ma Pantyhose by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

ChitsuloMapaketi· 2025

Abra Mode Katundu wa Ma Pantyhose

by Sajad Izadi

Client: Abra Mode

Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Abra Mode Katundu wa Ma Pantyhose

Abra Mode ndi bokosi lokutira ma pantyhose. Bokosilo lapangidwa ndi kadibodi wa mtundu wa cream ndi golide, wosankhidwa kuti usonyeze bata, kufewa ndi ukoma. Zenera lopangidwa ngati mwendo wa mkazi wowoloka ndilo laseredwa pogwiritsa ntchito mold, ndipo limaonetsa nsalu ya mkatimo, kusonyeza kapangidwe kake, kukhuthala ndi mtundu wake. Zenera limenelo limachotsa kufunika kosindikiza bokosi latsopano kwa mtundu kapena kajambidwe kalikonse. Utoto wokutira ndi wa madzimadzi, wosanyezimira ndipo umatha kugwiritsidwanso ntchito, ndipo umateteza pamenepo kuti sindikizo za zala zisaonekere pamwamba. Bokosilo lili ndi mulingo wa 138 mm mulifupi, 25 mm mukuya ndi 240 mm mutali. Mapangidwe otsekedwa amateteza chinthucho ku fumbi ndi kukhudzidwa m'masitolo.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Abra Mode Katundu wa Ma Pantyhose ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Abra Mode Katundu wa Ma Pantyhose akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Abra Mode Katundu wa Ma Pantyhose amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging: Width:138mm Depth:25mm Height:240mm
Tags: Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration: All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members: Graphic Designer:Sajad Izadi
Image Credits: Graphic Designer:Sajad Izadi