Bronze Mapaketi · 2025
Kolompeh Ntchito Yaikulu: Phukusi la Zokoma
by Sajad Izadi
- Mphoto ya Bronze ya A' Design Award 2025 in Mapaketi
- CLIENT: Reza Sweets and Nuts
- Estimated Number of Design Views: 12,175
- Verification code 913356AB34 · Verify this award
Colors
About Kolompeh Ntchito Yaikulu: Phukusi la Zokoma
Mawu a M'buku: Kolompeh ndi kapangidwe ka phukusi la zokoma zachikhalidwe za ku Kerman, zomwe zimadzazidwa ndi mavwende ndikukoma ndi shiripu wa mphesa. Bokosilo lapangidwa ndi kadibodi wokutidwa ndi zinthu zochokera pamadzi kuti phukusilo likhale losasokoneza chilengedwe. Zithunzi zimakuta pamwamba pake, zosonyeza anthu ouziridwa ndi makolo a ku Kerman, okhala ndi mikevu yaitali komanso zovala zokongoletsedwa ndi zojambula za Chiperisi. Utoto wagolide ndi wonyezimira wosindikizidwa umasonyeza ubwino, ndipo mtundu uliwonse umaimira kukoma kwina. Zokomazo zimakonzedwa mkati mwa pepala lofunda lodyera. Kapangidweka kamagwirizanitsa luso lachikhalidwe ndi msika wamakono.
About the Mphoto ya Bronze ya A' Design Award
Kolompeh Ntchito Yaikulu: Phukusi la Zokoma ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Kolompeh Ntchito Yaikulu: Phukusi la Zokoma akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Kolompeh Ntchito Yaikulu: Phukusi la Zokoma amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Press Kit
- Unique Properties
- For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
- Dimensions & Packaging
- Width:224mm Depth:55mm Height:224mm
- Tags
- Packaging design, Sweets , Design, Graphic Design, Illustration
- Production Technology
- In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
- Design Challenge
- Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
- Research
- The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
- Inspiration
- In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
- Project Duration
- The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
- Operation Flow
- At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
- Image Credits
- Graphic Designer: Sajad Izadi
