Daity Aisi wa Zipatso pa Ndodo by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2025
Daity Aisi wa Zipatso pa Ndodo
Client: Zarrin Ghazal Co. - DAITY Ice cream
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Daity Aisi wa Zipatso pa Ndodo
Kapangidweyu kanapangidwa mu kalembedwe kamakono konyezimira ka pop-art. Kugwiritsa ntchito mitundu yonyezimira ya chilimwe kuphatikizana ndi malembo akulu owerenga bwino ndi gawo lofunikira la kapangidweyu, lotsimikizira kupereka uthenga mwachangu kwa anthu. Mitundu yosankhidwa yatengera kukoma kwa mankhwalawo, kupanga chokongola kwa ana, chisangalalo kwa achinyamata, ndi kuwonetsa ubwino ndi thanzi kwa akuluakulu.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Daity Aisi wa Zipatso pa Ndodo ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Daity Aisi wa Zipatso pa Ndodo akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Daity Aisi wa Zipatso pa Ndodo amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
- Dimensions & Packaging
- Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm - Tags
- Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
- Production Technology
- In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
- Design Challenge
- Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
- Research
- Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
- Inspiration
- The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
- Project Duration
- The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
- Operation Flow
- This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
- Image Credits
- Creator and design Mohsen Koofiani
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