Kweichow Moutai Kupakidwa kwa Zakumwa Zoledzeretsa by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2025
Kweichow Moutai Kupakidwa kwa Zakumwa Zoledzeretsa
Client: Moutai Industrial Design Center
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
- Verify Award Status for #170755
The Design
About Kweichow Moutai Kupakidwa kwa Zakumwa Zoledzeretsa
Kweichow Moutai ndi mapangidwe a kupakidwa kwa chakumwa choledzeretsa cha ku China chomwe chimagulitsidwa ku Japan. Mawonekedwe a botolo achokera pa botolo lachikale la Moutai ndipo limatengera mitundu ndi makhalidwe a mbiya za Ru Kiln, zomwe zinayamba mu nthawi ya mzera wa mafumu wa Tang. Zolemba za manja zomwe zili pa kupakidwako zachokera mu ndakatulo ya wolemba ndakatulo wa ku Japan, Kalonga Nagaya, yolembedwa mu nthawi ya mzera wa mafumu wa Tang. Mawu omwewo anaoneka pa zinthu zothandizira zotumizidwa kuchokera ku Japan kupita ku Wuhan, kukumbutsa za kusinthana kwa chikhalidwe kwa nthawi yaitali pakati pa mayiko awiriwa. Kupakidwako kuli ndi miyeso ya mamilimita 77 ndi 77 ndi 173. Mapangidwewa amagwira ntchito ngati njira yosinthanirana chikhalidwe.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Kweichow Moutai Kupakidwa kwa Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Kweichow Moutai Kupakidwa kwa Zakumwa Zoledzeretsa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Kweichow Moutai Kupakidwa kwa Zakumwa Zoledzeretsa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Team Members
- Design Director [Yi Huang]
Creative Director [Pei Luo] - Image Credits
- Moutai Industrial Design Center
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