Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2025
Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi
Client: Eternal Moon
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #171257The Design
About Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi
Mawu a M'buku: Eternal Moon ndi bokosi laulendo lopangidwa kunyumba keke ya mwezi (mooncake). Kachikwamako amasonyeza mutu wa Mid-Autumn kuchokera pamalingaliro aakulu, akusiya nthano zachikhalidwe ndikuyang'ana pa kukhalitsa kwa mwezi komanso tsogolo lofanana la anthu. Zojambulazo zikuwonetsa mwezi m'malo asanu ndi atatu: moto, maluwa, miyala, mitambo, nyanja, mphepo, mapiri ndi nkhalango. Kusindikiza kwa mtundu wapadera (spot color) ndi kuwotcha kwa golide (hot stamping) zinagwiritsidwa ntchito. Bokosi lakunja lili ndi kukula kwa mamilimita 335 ndi 75 ndi 195, ndipo limakhala ndi timabokosi tating'ono ta keke ya mwezi ta mamilimita 70 ndi 70 ndi 35.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Dimensions & Packaging
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Tags
- Branding, Packaging, Eternal Moon
- Production Technology
- The printing technologies we use are spot color printing and hot stamping process.
- Design Challenge
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Project Duration
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Operation Flow
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
