Dizayini ya Cny Design For The Year Of The Snake Kupakidwa kwa Mkaka ndi Mengniu Gaoke Fresh Dairy Products ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2025
Cny Design For The Year Of The Snake Kupakidwa kwa Mkaka
ndi Mengniu Gaoke Fresh Dairy Products
Kasitomala: Mengniu Gaoke Fresh Dairy Products
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #171317Kapangidwe
Za Cny Design For The Year Of The Snake Kupakidwa kwa Mkaka
Cny Design For The Year Of The Snake ndi chizindikiro chapadera cha kupakidwa kwa mkaka chomwe chinapangidwa kwa Chaka cha Njoka cha China. Chizindikirochi chapangidwa ndi zigawo ziwiri za chida chowoneka bwino cha BOPP. Gawo lapamwamba likuwonetsa chithunzi cha njoka cha ma geometric chomwe chikuyimira mwayi wabwino. Ngodya yofiira ya makona atatu yokhala ndi m'mphepete mokwezeka imalola kuti gawo lapamwamba lichotsedwe, kuwonetsa madalitso obisika pa nkhani monga chikondi, chuma, ntchito ndi mayeso. Kuchotsa uku kumasandutsa kumwa mkaka watsopano kukhala mwambo waung'ono. Kusindikiza kotentha kwa madera ena kumawonjezera kuya kowoneka pa kapangidwe kake.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Cny Design For The Year Of The Snake Kupakidwa kwa Mkaka ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Cny Design For The Year Of The Snake Kupakidwa kwa Mkaka akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Cny Design For The Year Of The Snake Kupakidwa kwa Mkaka ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- Miyezo ndi Kuphimba
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - Zizindikiro
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- Teknoloji Yopangira
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- Vuto la Dizayini
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- Kafukufuku
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- Chilimbikitso
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- Nthawi ya Polojekiti
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- Mdondomeko ya Ntchito
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- Mamembala a Gulu
- Design Director: Li Huang
Designer:Shen Jia Ting - Mwini Zithunzi
- Mengniu Gaoke Fresh Dairy Products
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
