Parsirang Wopanga Mazira ndi Mohsen Koofiani

Dizayini ya Parsirang Wopanga Mazira ndi Mohsen Koofiani ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2025

Parsirang Wopanga Mazira

ndi Mohsen Koofiani

Kasitomala: Parsirang Eggs

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

13,222

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #171319

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Parsirang Wopanga Mazira

M'likulu la kapangidwe, wopangazi anafuna kupanga chokutira chokhala ndi chidziwitso champhamvu. Anajambula nkhuku yoveka mpango kuti iwonetse malingaliro a kumudzi ndi kutsitsimuka. Chikasu chinayimira zikanda za mazira ndi kutentha kwa m'mawa, pomwe wofiira unawonjezera mphamvu ndi chenicheni. Kalembedwe kanali kolimba ndipo komveka bwino, kuwonetsetsa kupereka uthenga mwachangu. Pambuyo pa maola ambiri okonzanso, kapangidwe komaliza sikunali chokutira chabe; kunafotokoza nkhani ya famu yakumudzi ndi mazira atsopano, kuwonetsa chidaliro ndi ubwino kwa makasitomala.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Parsirang Wopanga Mazira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Parsirang Wopanga Mazira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Parsirang Wopanga Mazira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Miyezo ndi Kuphimba: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Zizindikiro: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Teknoloji Yopangira: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Vuto la Dizayini: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Kafukufuku: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Chilimbikitso: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Nthawi ya Polojekiti: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Mdondomeko ya Ntchito: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Mwini Zithunzi: Creator, Illustration and Design: Mohsen Koofiani