Dizayini ya Shengquan Ntchito Yoyambirira: Kulongedza Mowa ndi Ningbo Mebox Brand Design Co., Ltd ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2025

Shengquan Ntchito Yoyambirira: Kulongedza Mowa

ndi Ningbo Mebox Brand Design Co., Ltd

Kasitomala: China Resources Snow Breweries (China) Qinghai Sales Branch

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

12,676

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #172352

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Shengquan Ntchito Yoyambirira: Kulongedza Mowa

Mawu a M'buku: Shengquan ndi kapangidwe ka kulongedza mowa kokhudzana ndi chikhalidwe cha Tibet. Botolo limagwiritsa ntchito mtundu wa buluu wolamulira, wosonyeza kuyera kwa madzi a kasupe wa Kunlun, pamodzi ndi mitundu ya siliva yokumbutsa nsonga za mapiri ophimbidwa ndi chisanu. Zithunzi za miyambo ya zovala za Chitibet ndi zizindikiro za mtanda wamwayi zaphatikizidwa ndi kalembedwe kamakono. Kalembedwe koonekera bwino ndi mitundu yolimba zimathandiza kuti chizindikirocho chiwerengeke mosavuta. Chizindikirocho pamodzi ndi kulongedza kwakunja kwapangidwa ndi pepala lobwezerezedwanso. Botolo lapangidwa ndi galasi ndipo chivindikiro chapangidwa ndi chitsulo. Kukula kwa phukusi ndi mamilimita 238 kutalika, 75 mulifupi, ndi 75 mozama.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Shengquan Ntchito Yoyambirira: Kulongedza Mowa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Shengquan Ntchito Yoyambirira: Kulongedza Mowa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Shengquan Ntchito Yoyambirira: Kulongedza Mowa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Miyezo ndi Kuphimba: 238mm*75mm*75mm
Zizindikiro: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Teknoloji Yopangira: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Vuto la Dizayini: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
Kafukufuku: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Chilimbikitso: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Nthawi ya Polojekiti: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Mdondomeko ya Ntchito: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Mamembala a Gulu: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang