Dizayini ya Zhang Gong Lao Jiu Kupakiza kwa Mowa Wamphamvu ndi Wen Liu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2026
Zhang Gong Lao Jiu Kupakiza kwa Mowa Wamphamvu
ndi Wen Liu
Kasitomala: Shenzhen Oracle Creative Design Co.,Ltd.
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #173416Kapangidwe
Za Zhang Gong Lao Jiu Kupakiza kwa Mowa Wamphamvu
Zhang Gong Lao Jiu ndi kapangidwe ka kupakiza kwa mowa wamphamvu wachikale wachi China wotchedwa baijiu. Botolo lapangidwa ndi dothi lowumba lolimba lokhala ndi zokongoletsa zotuluka pamwamba, ndipo mawonekedwe ake amakumbutsa kupindika mwangozi kwa zombo zadothi zowumbidwa pa gudumu lozungulira. Pamwamba pake pokhwima pamapatsa botolo makhalidwe amphamvu ogwirika. Chivindikiro chapangidwa ndi pulasitiki yokhala ndi maonekedwe otsanzira mizere ya mtengo, ndipo chimakwaniritsa miyezo yokhwima yotsekera. Bokosi lakunja limaphatikiza khungwa la mtengo wa cork wachilengedwe ndi chitsulo, kuwonjezera chitetezo ku kutentha ndi kuchepetsa kugwedezeka kuti mayendedwe akhale otetezeka. Kapangidweka kakhazikika pa kugwira.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Zhang Gong Lao Jiu Kupakiza kwa Mowa Wamphamvu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Zhang Gong Lao Jiu Kupakiza kwa Mowa Wamphamvu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Zhang Gong Lao Jiu Kupakiza kwa Mowa Wamphamvu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
- Miyezo ndi Kuphimba
- 120mm*120mm*280mm
- Zizindikiro
- Natural, Rustic, Time-Tempered, Eco-Conscious
- Teknoloji Yopangira
- The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility. - Vuto la Dizayini
- The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
- Kafukufuku
- Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
- Chilimbikitso
- Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
- Nthawi ya Polojekiti
- November 2024, Shenzhen, China
- Mdondomeko ya Ntchito
- This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
- Mamembala a Gulu
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
