Chateau Loulan Kupakidwa kwa Botolo la Vinyo by Wen Liu is a highly esteemed winner of the very prestigious 2026 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2026
Chateau Loulan Kupakidwa kwa Botolo la Vinyo
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #173417The Design
About Chateau Loulan Kupakidwa kwa Botolo la Vinyo
Chateau Loulan ndi mapangidwe a kupakidwa kwa vinyo woyera wotsekemera pang'ono komanso wochepa mowa wopangidwa ku China. Chizindikiro chake chapangidwa ndi chitsulo chokhala ndi utoto wa mbali zina komanso maliro a frosted, ndipo chikuwonetsa munthu wodziwika m'nthano wotchedwa Mkazi Wokongola wa Loulan. Zojambula zobowoleka zouziridwa ndi njira ya "flying white" ya kalembedwe ka Chitchaina zimapanga zenera lowonekera pang'ono lomwe limaonetsa mtundu wa vinyo wa mkatimo. Mizere ya kalembedwe pansi pa botolo imakumbutsa malo a chipululu a kumene vinyoyu amapangidwa. Botolo lili ndi miyeso ya mamilimita 76 ndi 76 ndi 300.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Chateau Loulan Kupakidwa kwa Botolo la Vinyo ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Chateau Loulan Kupakidwa kwa Botolo la Vinyo akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Chateau Loulan Kupakidwa kwa Botolo la Vinyo amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
- Dimensions & Packaging
- 76mmx76mmx300mm
- Tags
- Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
- Production Technology
- The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
- Design Challenge
- Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
- Research
- As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
- Inspiration
- Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
- Project Duration
- August - December 2024, Shenzhen, China
- Operation Flow
- The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Weijun Liu
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