Shangze Fruit Music Farm Bokosi la Mphatso ndi Enfonad

Dizayini ya Shangze Fruit Music Farm Bokosi la Mphatso ndi Enfonad ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2026

Shangze Fruit Music Farm Bokosi la Mphatso

ndi Enfonad

Kasitomala: Datong City Dongtian Mining Co., Ltd.

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

7,226

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #175429

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Shangze Fruit Music Farm Bokosi la Mphatso

Shangze Fruit Music Farm ndi bokosi la mphatso la matimati, lopangidwa ngati chida chakale choimbira makaseti. Zithunzi, mitundu ndi kapangidwe kake zimakumbutsa masitayelo owoneka a zaka za m'ma 1960 mpaka 1980. Chida choimbira nyimbo chimayamba kugwira ntchito bokosi likatsegulidwa, kuimba nyimbo ya chizindikiro cha kampani yotengedwa kuchokera ku nyimbo yakale yotchuka. Zithunzi zosalala za mawailesi, makina osokera, mavideyo a filimu ndi mafani a masamba a kanjedza zagwiritsidwa ntchito, pamodzi ndi chithunzi choimira kampani chotchedwa Fanxi. Malo obowoleka ooneka ngati matimati mkati mwa bokosi amasunga zipatsozo ndi kuziteteza panthawi yoyenda nazo. Mtundu wa lalanje wagwiritsidwa ntchito ngati mtundu waukulu kuti ukope ogula achinyamata.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Shangze Fruit Music Farm Bokosi la Mphatso ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Shangze Fruit Music Farm Bokosi la Mphatso akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Shangze Fruit Music Farm Bokosi la Mphatso amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Miyezo ndi Kuphimba: 4000*3000px
Zizindikiro: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Teknoloji Yopangira: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Vuto la Dizayini: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Kafukufuku: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Chilimbikitso: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Nthawi ya Polojekiti: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Mdondomeko ya Ntchito: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Mamembala a Gulu: Yifeng Qu,
Hanxiao Wang