Hellenic Routes Botolo la Vinyo Logwiritsidwanso Ntchito by Antonia Skaraki

Hellenic Routes Botolo la Vinyo Logwiritsidwanso Ntchito by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2026

Hellenic Routes Botolo la Vinyo Logwiritsidwanso Ntchito

by Antonia Skaraki

Client: Elgeka

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

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The Design

About Hellenic Routes Botolo la Vinyo Logwiritsidwanso Ntchito

Hellenic Routes ndi botolo la vinyo logwiritsidwanso ntchito lopangidwa ngati chikumbutso cha chikhalidwe. Botolo lagalasi lamakona anayi lili ndi mawonekedwe osalala ngati buku omwe amathandiza kugwira ndi kusunga mosavuta. Zilembo za botolo zapangidwa ngati masitampu a positi ndipo zimaonetsa zovala zamwambo zachigawo zogwirizana ndi madera opangira vinyo ku Greece. Pepala lapamwamba lokhala ndi mawonekedwe okhudzika ndi kusindikiza kwatsatanetsatane kumaonetsa bwino zithunzi za zovala ndi zokongoletsera za m'mphepete. Botolo lili ndi mulifupi wa mamilimita 96, kuya kwa mamilimita 42 ndi kutalika kwa mamilimita 175. Mawonekedwe ake amalimbikitsa kuligwiritsanso ntchito ngati chinthu chosungirwa kapena chokongoletsera.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Hellenic Routes Botolo la Vinyo Logwiritsidwanso Ntchito ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Hellenic Routes Botolo la Vinyo Logwiritsidwanso Ntchito akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Hellenic Routes Botolo la Vinyo Logwiritsidwanso Ntchito ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas